SEO, or Search Engine Optimization, is the process of optimizing a website or online content to increase its visibility and ranking in search engine results pages (SERPs). Here are some of the main benefits of SEO:

• Increased website traffic
• Improved user experience
• Better ROI
• Increased brand credibility
• Targeted audience
• Long-term benefits

Overall, SEO can help businesses of all sizes and industries to increase their online visibility, attract more traffic, and ultimately drive more sales and revenue.